Skills & Certifications.
(yes)
Certifications, tools, and whatever I'm currently breaking just to see how it's built.
The stack.
tools I keep on lock.
Strategiser
ChatGPTClaudeGeminiPerplexityHootsuiteMeta Business SuiteNotion AI
Visualiser
CanvaPomelliAdobe IllustratorAdobe PhotoshopStitchHiggsfield AI
Analyser
Instagram DashboardMeta AdsLinkedIn AdsGoogle Ads
Automator
LovablePabblyn8n
Certifications & courses.
- ✓Google Ads MeasurementGoogle Digital Academy
- ✓Google Ads DisplayGoogle Digital Academy
- ✓Digital Marketing ExpertIIM Skills
- ✓Inbound MarketingHubSpot Academy
- ✓Social Media MarketingHubSpot Academy
- ✓Email MarketingHubSpot Academy
- ✓Meta Ads MasteryYoung Urban Project
- ✓Marketing Automation & AI StrategyYoung Urban Project
- ✓Professional CopywritingYoung Urban Project
- ✓Social Media MarketingLearntube.ai
- ✓Content & Research WritingHenry Harvin
- ✓Counselling PsychologyFobet.co
- ✓McKinsey Forward ProgrammeMcKinsey & Company
- ✓Logo Design & BrandingThe Design Chutney
- ✓Branding & MarketingForage
research learning
What The AI Can't Read.
Research workflows, ad ops and the psychology no course teaches.
My process for running long-form research, building AI-assisted ad ops and applying the consumer psychology that courses often miss.
Read the paper →notebook · logo thinking
Logo Isn't A Design Decision.
Breaking down what makes a logo work.
- →Sentence
- →Strategy
- →Shape
- →System