About.
Hospitality first, screens later. Turns out plating a dish and structuring a pitch deck need the same patience. I work across brand identity, social media and content strategy, with a background in hospitality that shaped how I think about timing, audience and getting things right before anyone notices the effort.
"A guest never sees the burns on your forearm. They taste the dish and call it natural talent. Every brand that looks effortless was someone's forearm, off camera."
The journey, in pencil.
- 12021 to 2024Learnt hospitality. Full house, high pressure, sharp attention to detail.every shift was a feedback loop.
- 22025The career break. Observed the world around me and got a reality check.stepped out to step back in.
- 32025Built Raftaar Run Club from scratch.4,000-member core WhatsApp community · 10,000+ followers across all channels. zero paid media.
- 42026Took formal education via different institutions and courses.filled in the gaps theory left behind.
- 52026Freelance projects for Aadi Shakti, Label Mehrab and Medilife.shipped via referral, mostly without revisions.
- 6PresentBrand strategist, copywriter, community builder and marketer. Open to work.still leveling up, in public.
Things I hold onto.
A full house doesn't forgive bad timing. Brands don't either.
I help brands move from scattered to structured.
Authentic peer validation usually beats editorial polish.
I build, test and improve the work after delivery.
Currently focused on.
Too many tangled thoughts, but mostly these.
Brand strategy work for founders who already know what they want to say. Communities that survive past the first ten weeks. Writing more, in public. Studying how the internet actually behaves, not how it's described in decks.
